SEO / Link Building
Build connections. Earn relevant links.
Link building works best when your website has something worth sharing. RawCode Tech helps you identify relevant opportunities, develop a credible outreach angle and pursue links that make sense for your audience.
Relevant researchThoughtful outreachClear reporting
A good link starts with a good reason.
Why would another website point its readers to yours? That question shapes the campaign before a single outreach message is sent.
We look for a genuine connection between the publisher, its audience and your content. A useful resource, a relevant mention or a better answer gives the link a reason to exist.
Find the right audience. Make a useful contribution.
We start with your business, priority pages and available content. Then we research websites where that information could be useful to real readers.
The opportunity needs to fit the topic, the audience and the destination page. Outreach is tailored to that context, and the publisher decides whether to include a link.
Your campaign scope defines the research, content support and follow-up work. The goal is a thoughtful, relevant approach with clear reporting.
The right approach for your website.
Every site has different content and opportunities. We agree on the mix of research, outreach and supporting work before the campaign starts.
01
Relevant Publisher Outreach
Identify websites and editors covering topics relevant to your business. Prepare a specific outreach angle that explains how your content could help their readers.
02
Linkable Content Planning
Review resources people could reasonably reference: practical guides, original insights, tools or useful explanations. Agree on content improvements before outreach begins.
03
Unlinked Brand Mentions
Find relevant mentions of your business that do not currently link to your website. Where a link would help readers, contact the publisher with a clear request.
04
Broken Link Opportunities
Research broken outbound references on relevant pages. Suggest your content only where it is a genuinely useful replacement for the missing resource.
05
Resource Page Outreach
Identify curated resource pages where your content fits the topic and audience. Review the page quality and submit a tailored suggestion for editorial consideration.
06
Backlink Profile Review
Review the existing backlink profile and identify patterns that deserve a closer look. Use the findings to shape priorities and flag concerns for further investigation.
Quality is more than a score.
A metric can be a starting point, but it cannot explain the whole website. We look at relevance, editorial context, audience fit and how the destination page helps the reader.
Our proposed approach avoids automated link spam and paid links intended to pass ranking credit. Sponsored opportunities, if agreed, need appropriate disclosure and link attributes.
01
Topic relevance
A clear connection to your content and audience.
02
Editorial context
A useful reference within a meaningful page.
03
Transparent reporting
Documented outreach, outcomes and limitations.
A clear process. A visible paper trail.
Know what we are working on, why it matters and what happened next.
01
Review & Plan
Review your content, existing backlinks and business priorities. Agree on target pages, campaign boundaries and the reporting format.
02
Research & Qualify
Build a relevant prospect list. Review topic fit, editorial quality and the reason each publisher might reference your content.
03
Outreach & Follow Up
Prepare tailored outreach and agreed follow-ups. Track responses, requests and editorial decisions without promising placements.
04
Verify & Report
Check any resulting links and their destination pages. Report outreach activity, outcomes and available referral data.
Know what you are getting.
Your proposal sets out the work, responsibilities and reporting cadence. Depending on the agreed scope, the campaign can include:
- A backlink review and campaign priorities
- A researched and qualified prospect list
- An agreed content and outreach plan
- Tailored outreach and follow-up activity
- A record of responses and resulting links
- Campaign reporting and recommendations
Pricing depends on the research, outreach volume, content support and review requirements. We confirm the scope and approval process before starting.
Publisher responses, placements and ranking changes cannot be guaranteed. New content production, sponsored campaigns and ongoing SEO management are quoted separately when needed.
Your questions, answered.
The agreed scope can include a backlink review, prospect research, outreach planning, tailored messages, follow-ups and reporting. Content creation or improvements are included only where specified in the proposal.
Publishers control their own editorial decisions, so we do not guarantee placements. We agree on the work and reporting you will receive, and document campaign outcomes clearly.
Our proposed campaigns focus on relevant research and editorial outreach. We avoid automated link spam and paid links intended to pass ranking credit. Sponsored opportunities are separate and require appropriate qualification.
Usually the destination needs to offer something useful to the publisher’s readers. We review the existing pages first and identify any content improvements or new resources needed for the agreed campaign.
Reports can include prospect research, outreach activity, responses, resulting links and available referral data. Your proposal confirms the reporting cadence and what can be measured with the access available.
Research, content preparation and outreach take time, and publisher responses are outside our control. We agree on a campaign schedule after reviewing the scope; search performance changes can take longer and are not guaranteed.
Let’s find your next opportunity.
Share your website, priority pages and the audience you want to reach. We will review where a focused link-building campaign could fit.