SEO / GENERATIVE ENGINE OPTIMIZATION
GEO.
Give your brand context.
Generative search brings information together in new ways. RawCode Tech helps you make your business, expertise and content easier to understand through Generative Engine Optimization grounded in useful information and solid SEO.
Clear contextUseful evidenceSound foundations
Start with what your audience needs.
Your content should explain what you do, who it helps and why the information is useful. We review the questions people ask, the context behind them and the gaps in your existing pages before recommending changes.
Build clarity across your content.
GEO connects content planning, brand consistency and technical accessibility. We work on the information your site presents and how clearly it supports a topic, then document observations so the next steps stay practical.
A connected approach to GEO.
Choose a focused review or a wider content improvement project. We agree on the pages, topics and platforms to examine before work begins.
01
Audience & Topic Research
Map audience questions, buying considerations and topic gaps to a practical content plan.
02
Brand & Entity Clarity
Review business descriptions, service information and terminology for a consistent picture of your brand.
03
Evidence & Source Review
Identify where explanations need credible references, original detail or clearer attribution.
04
Content Depth & Structure
Improve page organization, supporting explanations and connections between related topics.
05
Technical Visibility Review
Check search accessibility, internal links and relevant technical issues that affect discoverability.
06
Observations & Measurement
Record agreed queries, page changes and available search data to guide ongoing improvements.
Useful information earns attention.
Our priority is content a person can understand and trust. AI search features also rely on familiar search foundations; there is no special markup that guarantees inclusion.
01
Specific to your business
Use confirmed business details and relevant examples instead of generic claims.
02
Clear and connected
Keep terminology consistent and link readers to the information that supports a topic.
03
Measured with context
Record the query, platform and date alongside observations rather than treating one answer as a permanent result.
From review to useful improvements.
A clear sequence keeps recommendations connected to your website and your audience.
01
Understand the landscape
Agree on audience priorities, topics, website sections and the questions to review.
02
Review the foundations
Inspect content, business context and technical accessibility to identify actionable gaps.
03
Improve the information
Update the agreed pages with clearer structure, stronger explanations and supporting details.
04
Review and refine
Document changes, examine available data and prioritize the next round of work.
A clear scope. A useful handover.
Receive a prioritized review and the agreed content or implementation work, with a record of what changed and why.
- Audience and topic priorities
- Content and context recommendations
- Technical visibility findings
- Agreed page improvements
- Change log and review notes
- Next-step priorities
Pricing depends on the number of pages, research depth and whether you need recommendations, writing or implementation.
Ongoing content production and recurring reviews can be scoped separately. We define these before starting so responsibilities stay clear.
Questions before we begin?
GEO is a label used for work that helps content and brand information be understood in generative search experiences. Our approach brings together content quality, clear business context and established SEO practices.
The terms overlap. We use AEO for clear answers to specific questions, and GEO for the broader content and brand context around generative answers. The work can share the same foundations.
No. Platforms decide what to include, and results can vary by question, system and time. We focus on improvements within your website and document what we observe.
Google states that its AI search features do not require special AI files or a new schema type. We review ordinary search accessibility and use relevant structured data only where it accurately matches the page.
We agree on a review method using available search data, website changes and documented query observations. These observations are a sample, not a complete record of every generative search appearance.
Yes. We can review existing service pages, articles and business information, then prioritize updates before recommending new content.
Make your information easier to understand.
Tell us about your website and the topics that matter to your audience. We will help define a practical GEO scope.