PAID MEDIA / META ADS
Meta Ads.
Make every test count.
Reach people with a message built around your offer. RawCode Tech plans and manages Meta advertising with clear campaign goals, considered creative and a practical testing process that helps you decide what to improve next.
Clear objectivesCreative testingUseful reporting
Start with the offer and the outcome.
A useful campaign brief explains who you want to reach, what you are offering and what action matters to your business. We review your landing experience, existing assets and budget before defining a focused advertising scope.
Connect the message to the next step.
Your audience, advertisement and landing page should tell the same story. We organize the campaign around that journey and use agreed reporting to examine how people respond, where they drop off and what deserves another test.
A practical campaign toolkit.
Choose a campaign setup, ongoing management or a focused review. We agree on the account, objectives, creative requirements and reporting cadence before starting.
01
Campaign Planning
Define the offer, business objective, budget boundaries and campaign structure.
02
Audience Direction
Develop audience hypotheses around your customers and the information available to your business.
03
Creative & Message Testing
Plan variations in the hook, visual and call to action to learn which approaches deserve refinement.
04
Landing Journey Review
Check that the destination supports the advertised offer and makes the intended next step clear.
05
Measurement Setup
Review the agreed website events and available reporting so results can be interpreted in context.
06
Campaign Review & Refinement
Review delivery, response and costs, then adjust the scoped campaign based on useful observations.
Good decisions need a clear test.
We keep the objective, creative hypothesis and reporting context visible. This makes campaign feedback easier to translate into useful decisions.
01
An offer people can understand
Keep the message specific, the visual focused and the next action clear.
02
A connected customer journey
Match the advertisement to the destination and review the steps between interest and inquiry.
03
A record of what changed
Document tests and account changes so observations have a useful point of comparison.
Plan. Launch. Learn. Refine.
A structured sequence keeps the campaign connected to your business rather than isolated in an advertising dashboard.
01
Define the campaign
Review your offer, audience, assets, destination and agreed budget.
02
Prepare the setup
Build the scoped campaign, prepare creative variations and review measurement needs.
03
Launch and observe
Check delivery and the customer journey, then collect data for the agreed review period.
04
Refine the next test
Discuss the findings and prioritize adjustments to the message, destination or campaign structure.
A campaign scope you can follow.
Receive the campaign planning, setup or management work agreed in your proposal, with clear reporting and a record of the tests undertaken.
- Campaign brief and priorities
- Agreed campaign structure
- Creative testing direction
- Setup or management as scoped
- Contextual performance reports
- Recommendations for the next test
Pricing depends on campaign complexity, creative requirements, measurement work and the management period. Advertising spend is separate from service fees.
Additional creative production, landing page development and wider tracking implementation can be scoped alongside the campaign when needed.
Questions before we begin?
The proposal can include campaign planning, account setup, creative testing, management and reporting. We define the objectives, deliverables and management period before starting.
Advertising spend is separate from our service fees. We agree on the campaign budget and payment responsibilities during the project brief.
Yes. We can review an existing advertising account and campaign history, then agree on a setup, management or improvement scope.
Creative direction and production are defined in the proposal. We can work with supplied assets or scope new advertisement visuals and copy as part of the project.
We agree on the business objective and useful measures before launch. Reporting combines available campaign data with the context of the offer, destination and measurement setup.
The review schedule depends on the budget, objective, activity and testing plan. We agree on review points and use the available evidence to decide what needs changing.
Give your next campaign a clear direction.
Share your offer, website and advertising priorities. We will help define a campaign scope and a practical testing plan.