PAID MEDIA / TIKTOK ADS
TikTok Ads.
Make the moment count.
A quick impression needs a clear idea. RawCode Tech helps you connect your offer, video creative and landing experience into a TikTok advertising plan with focused tests and decisions grounded in available campaign data.
Clear campaign goalsCreative with purposePractical reporting
Start with the offer and the audience.
We review what you want people to do, who the offer is for and what happens after the click. These decisions guide the brief, budget and measurement plan before a campaign is prepared.
Give each creative a reason to exist.
Different opening ideas, demonstrations and messages can answer different audience needs. We organize the agreed creative variations around specific questions so a test produces useful learning, rather than a collection of unrelated videos.
A connected campaign from first frame to follow-through.
Choose a campaign setup, a focused review or ongoing management. We define the creative, account work and reporting responsibilities in the proposal.
01
Campaign Planning
Connect the offer, audience and intended action to an agreed campaign scope and budget.
02
Creative Briefs
Develop video directions with a clear opening idea, relevant demonstration and purposeful next step.
03
Account & Setup Review
Review account readiness and prepare the agreed campaign structure, settings and destination links.
04
Landing Experience
Check whether the landing page supports the promise in the creative and makes the next action clear.
05
Focused Creative Tests
Compare agreed creative variations and review the data in relation to the campaign objective.
06
Review & Reporting
Explain spend, observed results and proposed adjustments through a practical reporting rhythm.
Keep the message and the experience connected.
Campaign work is easier to evaluate when the creative, destination and measurement all support the same goal. We keep those connections visible in the brief and review notes.
01
One clear purpose
Define the action you want and the message that makes it relevant to your audience.
02
Creative worth testing
Give each variation a specific idea to explore and a clear place in the campaign plan.
03
Decisions with context
Review spend, attribution limits and available data before proposing the next adjustment.
From a clear brief to informed next steps.
A shared plan keeps creative production, campaign work and feedback moving in the same direction.
01
Agree on the objective
Review the offer, audience, budget, account access and intended conversion path.
02
Prepare the campaign
Develop the agreed creative brief, review destination pages and complete scoped setup work.
03
Launch and observe
Launch approved assets and inspect delivery and available measurement against the agreed plan.
04
Review and adjust
Document findings, recommend refinements and prepare the next agreed creative or campaign test.
Know what is included before launch.
Receive the campaign plan, agreed setup or management work and a record of recommendations and review decisions.
- Campaign objectives and brief
- Agreed setup and account review
- Creative test plan
- Campaign review notes
- Reporting on available data
- Prioritized next actions
Fees depend on the number of campaigns, creative variations, setup needs and management period. Advertising spend is budgeted separately.
Video production, landing page builds and additional creative work are included only when agreed in the proposal.
Questions before we begin?
The proposal defines campaign planning, setup, creative review, monitoring and reporting. It also states which production and landing page work is included.
We can scope creative direction and video production separately or work with assets you provide. The brief specifies the required variations and production responsibilities.
Yes. We can review the account, current campaigns and available data before proposing a setup or management scope.
We discuss the objective, market, offer and testing needs before agreeing on a budget. Media spend and service fees are shown separately.
We agree on the campaign objective and available measurement before launch, then review observed data with notes on attribution and any tracking limitations.
We can review the destination as part of campaign planning. Design, development and implementation are separately scoped when required.
Turn your offer into a focused campaign.
Share your business, available videos and the action you want people to take. We will help define the campaign and creative work you need.