DESIGN / BRAND BOOK DESIGNING
Brand Guidelines.
Keep it consistent.
A brand book turns your visual identity into guidance your team can use. RawCode Tech organizes the agreed logo, color, typography and visual rules into a clear reference for everyday design decisions.
Clear rulesPractical examplesConsistent expression
Give your team a shared reference.
When everyone uses a different logo file, color or type style, your brand starts to drift. We review your identity assets and recurring applications, then create guidance that answers the decisions your team actually faces.
Turn visual choices into usable rules.
The goal is a document that helps people apply your brand with confidence. We pair clear specifications with illustrative usage examples, keeping the depth and format appropriate to your team and the channels you use.
The building blocks of a consistent brand.
We agree on the sections your business needs. Your brand book can focus on core identity rules or expand into a broader visual reference.
01
Logo Usage
Document approved lockups, clear space, minimum size and background choices.
02
Color Palette
Organize primary and supporting colors with values for the agreed digital and print uses.
03
Typography
Define type choices, hierarchy and practical guidance for common text styles.
04
Imagery Direction
Set a visual direction for photography, illustration or icons where included in scope.
05
Layout Principles
Explain spacing, alignment and composition through clear visual examples.
06
Practical Applications
Show how the agreed rules come together in representative brand placements.
Guidelines people can actually follow.
A useful brand book connects the rules to real design decisions. We aim for a document that is clear enough for daily use and structured enough to keep future work consistent.
01
One source of visual truth
Bring approved assets, values and rules into an organized reference.
02
Examples that explain
Use relevant placements to show how the guidance should be applied.
03
The right level of detail
Match the document to your team, channels and agreed scope.
From scattered assets to clear guidance.
We work from your existing identity and the applications that matter to your business.
01
Review your identity
Collect approved assets and identify the guidelines your team needs most.
02
Define the rules
Organize logo, color, typography and other agreed visual specifications.
03
Show the applications
Create representative examples and refine the guidance through scoped feedback.
04
Deliver the reference
Prepare the agreed document and explain its structure during handover.
A brand reference built for your team.
Receive a structured brand book with the approved sections, visual rules and illustrative applications agreed for your project.
- Agreed identity specifications
- Logo, color and typography rules
- Visual usage examples
- Organized brand book document
- Export format agreed in the brief
- Handover and application notes
Pricing depends on the existing assets, document depth, application examples and revision rounds.
New identity development, production collateral and editable templates are included only when specifically scoped in the proposal.
Questions before we begin?
It can cover logo usage, color values, typography, imagery, layout principles and example applications. We agree on the required sections based on your identity and team needs.
An approved identity provides the foundation for guidelines. If you need a new logo or a wider identity first, we can define that as a separate design stage.
Yes. We can review your current document and assets, identify outdated or unclear guidance and agree on the sections to revise.
Templates are separate deliverables unless included in the proposal. Tell us which recurring materials your team needs so we can scope them alongside the guidelines.
We agree on the document and export format before work begins. A PDF reference is a practical option; editable source files can be discussed as part of the scope.
The timeline depends on asset readiness, the number of sections, application examples and feedback rounds. We estimate the schedule after reviewing the brief.
Help your team stay on brand.
Share your existing identity and the materials your team creates. We will help define a brand book that makes everyday decisions easier.