MARKETING / LEAD GENERATION
Lead Generation.
Start useful conversations.
Good lead generation connects the right audience with a relevant reason to enquire. RawCode Tech helps plan the offer, campaign journey and capture process so your team can respond to opportunities with useful context.
Relevant audiencesClear offersUseful follow-up
Start with the people you want to reach.
We review your service, target audience and sales process before choosing channels or building forms. Understanding what makes an enquiry useful helps shape a clearer offer and a more focused campaign.
Connect the campaign to the conversation.
An ad click is one step in a longer journey. We consider the landing page, form questions, confirmation message and follow-up route together so interested people know what to expect and your team knows what to do next.
A practical lead generation system.
The project scope brings together the parts your business needs, from campaign planning to enquiry capture and measurement.
01
Audience & Offer Planning
Define the audience, their needs and a clear reason to contact your business.
02
Campaign Journey
Plan the channel, message and next step that connect promotion to an enquiry.
03
Landing Page Direction
Develop a focused page structure with relevant information and a clear contact action.
04
Forms & Lead Capture
Choose useful form questions and clear confirmation messages for the agreed capture method.
05
Qualification & Routing
Define enquiry categories, handover responsibilities and follow-up steps for your team.
06
Measurement & Review
Review available campaign and enquiry data to identify practical improvements.
Make each enquiry easier to handle.
A useful system considers both the person enquiring and the team receiving the lead. Clear expectations and a practical handover matter throughout.
01
Relevant rather than broad
Align your message and offer with a defined audience and service need.
02
A clear next step
Explain what happens after the form is submitted so the conversation starts with context.
03
Useful information
Collect the details your team needs to respond without making the form unnecessarily long.
From audience insight to useful enquiries.
We agree on the campaign and handover scope, then review what the available data tells us.
01
Define the opportunity
Review your offer, target audience and what your team considers a relevant enquiry.
02
Build the journey
Prepare the agreed campaign direction, landing page content and lead capture method.
03
Connect the handover
Set up the scoped enquiry routing and document responsibilities for follow-up.
04
Review and improve
Examine available performance and lead feedback to prioritize the next changes.
A clear scope from capture to follow-up.
Receive the agreed audience plan, campaign journey and lead capture work, with practical handover notes for your team.
- Audience and offer direction
- Campaign and landing page plan
- Agreed lead capture setup
- Qualification and routing notes
- Measurement requirements
- Practical review priorities
Pricing depends on the channels, landing pages, form requirements and integrations included in the project.
Advertising spend, ongoing campaign management and CRM development are scoped separately when required.
Questions before we begin?
It can include audience planning, campaign direction, landing pages, forms, enquiry routing and measurement. We agree on the channels and implementation work before starting.
The choice depends on your audience and offer. We can scope paid campaigns such as Google Ads or Meta Ads alongside the landing and capture journey they need.
No. Enquiry volume and quality depend on demand, the offer, budget, channel conditions and follow-up. We agree on measurement and focus on improvements within the project scope.
Yes. We can review the current message, landing page, forms and available enquiry data before recommending a focused set of improvements.
We can review your CRM and available integration options during discovery. Any routing, automation or development work is included only when agreed in the scope.
We agree on useful criteria with your team, such as service fit, relevant requirements and follow-up status. Campaign data and team feedback help distinguish enquiries from meaningful opportunities.
Build a clearer path to an enquiry.
Tell us who you want to reach and how your team handles enquiries. We will help define a practical lead generation project.